SOCIal MEDIA MANAGEMENT
In this section, I highlight the companies and brands that I have worked with by helping them build their social media presence, including campaigns, curated posts, and copies I have created.
MTK GLOBAL
SPORTS MANAGEMENT AGENCY (BOXERS)
N/A
N/A
I joined MTK Global from Feb 0f 2018 until April of 2022. I solidified the brand across Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn growing combined following from 40k+ to 800k+. Check out some sample copies and content I curated for the past 3 years.
DISRUPT BOXING
SPORTS PROMOTIONS COMPANY (BOXERS)
N/A
N/A
For a 3 month period, I had the opportunity to manage Disrupt Promotions' social media channels. This included developing and implementing an organic content strategy focused on talent profiles, event promotions, and behind-the-scenes access. I assisted with graphical design work, social posting, community engagement and event livestreams.
The results across the 3 months were very promising. Instagram followers grew by 35% to over 1k. Facebook likes increased by 20% to almost 3k. Engagement rates on X doubled, with the handle gaining close to 500 followers, a 40% increase. Video views on YouTube went up by an impressive 90%. The website saw a 25% boost in session duration and pages per session. It was rewarding to help establish Disrupt Promotions as a leading voice in the sport through thoughtful social media strategy and output. I believe with continued efforts, we can further expand reach and awareness of the brand globally.
GOREPAW
CHILDREN'S BOOK
N/A
N/A
I've been managing the social media accounts for Gore Paw The Skinny Pig Vampire since October 2023. This has involved developing and executing organic content strategies for Instagram and Facebook, with a focus on artwork,character profiles, quotes, etc.
The Instagram page (@gorepawtheskinnypigvampire) has seen particularly strong growth over this period. Followers have increased by 25% to just over 400. Engagement rates on posts are up by an average of 25%, with Reels views doubling. Over on Meta (https://www.facebook.com/people/The-Adventures-Of-Gore-Paw-The-Skinny-Pig-Vampire/100064047282489/), likes have risen by 2% to over 15 followers. Page visits and time spent on site are both up by 15% according to analytics.
It's been rewarding to help the Gore Paw property reach new audiences and cultivate an enthusiastic online community through intentional social media management. I'm excited to continue expanding the creative universe and storytelling and supporting the brand's development in the future.
INSOMNIA LABS
WEB3 SOLUTIONS AGENCY
N/A
NEW YORK CITY, USA
I have been managing Insomnia Labs' social media presence since April 2023. As part of this, I oversee organic content strategy, graphical design, posting and engagement across Twitter, LinkedIn, Threads and Instagram. Key handles I work with include @insomnia_labs and https://www.linkedin.com/company/luna-market-inc/.
Some of my additional responsibilities have included community management for select clients such as the Nyx Cosmetics DAO, assisting with marketing strategy development, and producing regular trend reports, technical articles and thought leadership pieces from the CEO. I am also responsible for curating all content that appears on Insomnia Labs' website and social platforms.
The results from my efforts so far have been very promising. Twitter followers have increased by 35% since April, LinkedIn page views are up 25% and Threads engagement rates have doubled. Instagram has seen especially strong growth, with a 45% rise in account followers. All analytics can be viewed at the above profile URLs. I aim to continue expanding Insomnia Labs' reach, reputation and client portfolio through strategic use of social and content marketing.